How to Work a Trade Show

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...provides the guidelines, strategies and techniques for using trade show/convention time wisely and getting what you came to accomplish.

Premise

The trade show / convention is an unique opportunity to increase your base of contacts, to buy and sell products and services and to have fun. You can rise to the challenge and seize the golden opportunity with proper preparation and planning.

Benefits

Participants learn practical techniques so that they will:

	Identify, plan for, and stay focused on goals.
	Meet and greet attendees with interesting conversations and appropriate information.
	Prepare exhibit or booth design and content to enhance attendee comfort and confidence.
	Master "conventional" charm to increase contacts, referrals and client base.
	Develop a sure-fire follow up plan to turn contacts into contracts.

Audience

	Trade show and convention novices
	Trade show and convention "old-timers"
	Exhibitors, entrepreneurs, professionals

Working a trade show or convention is the big time, the marathon, the ultimate challenge to those of us who value the ability to work a room. Working a booth or an entire trade show is just like working a room -- only more so. The How To Work A Trade Show program includes: Trade Show Tip Sheet, Trade Show Techniques article, and trade show visit by Susan, when possible.

"The number of attendees and the degree of 'take-away value' has never been higher than when we invited Susan RoAne to share her networking secrets in our pre-show exhibitors briefing. Susan's savvy approach to working a room or exhibit drew praise from everyone who participated."

-- Dick Bray, Director of Expositions
American Society of Association Executives