ARE you in SALES? Nervous About Service? (You should be).

By Susan RoAne, The Mingling Maven®

Under the category of’ ‘what are we thinking’ are two different stories which illustrate the right and wrong ways to do business. My pal just called to tell me about a sloppy sales experience that needed a side order of service.

Carl went into the car dealership where he had purchased four cars over 10 years only to find his salesman was let go. But he likes the brand and asked questions, told the new salesman he was ready to buy in 4 weeks and asked he be called with a quote. You guessed it…. Carl, a loyal customer and HOT prospect was never called.

He went to the Internet and did a little exploring for the type of car he wanted and looked at another brand. He picked up the phone and called the Lexus dealership that was recommended and stopped by for a visit. The service, the follow-up, the salesperson were so thorough, so engaging, attentive and pleasant that he brought the car that was not his preferred brand. “Some people have not learned that in this economy what sells is SERVICE. If you tell me you are going to call me with a quote for a car I want to buy…. And don’t… how would I ever think that my car or I will be cared for properly?” Couldn’t have said it better myself.

Follow-up is a key to success in business and in life. We must do what we say we are going to do… when we say we are going to do it. If not, our words lose their meaning if the promised actions never materialize. The best of sales people, professionals and business owners know this secret of success.

Last week I was eating in the fabulous 11 Madison Grille in New York City. The décor, the ambiance, the service were stunning. As my friend and I chatted over our meal, we notice that the chef was walking around and talking to the customers and asking about their meals. We were impressed that he really worked the room and, by doing so, he made customers feel important. He is one of New York’s newer celebrity chefs and his warmth and smile made it easy to understand why. When he came over to us, we were hooked. We can’t wait to return because our business seemed important to the man behind the menu.

His service SOLD us! It prompted us to order dessert.

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Susan RoAne is a keynote speaker and the nation’s leading and original networking authority. She is the best selling author of How To Work a Room,The Secrets of Savvy Networking, What Do I Say Next? and RoAne’s Rules: How To Make the RIGHT Impression and How To Create Your Own Luck (available online and in your local bookstores).

For more information about Susan RoAne’s results-oriented, high content presentations and coaching visit: email Susan@SusanRoAne.com or call 415 461 3915.